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PTA Publications

 

Marketing Opportunities

PTA-UK offers companies with a product or service that is of interest to PTAs and / or parents the unique opportunity to reach key PTA decision makers, with £110 million spending power, through a variety of its most highly valued member benefits.

PTA Magazine

PTA Magazine is PTA-UK's flagship publication. It is produced digitally six times a  year in line with the academic  year. To find out more about our magazine or to book advertising space, please contact Sales on 01732 375460 or sales@pta.org.uk 

PTA Magazine is the leading brand in the sector with a loyal readership and celebrated its 10 year anniversary in 2012. Based on the annual PTA-UK member survey, PTA Magazine is one of the top rated member benefits consistently in the top five since 2006.

Distribution

Now distributed electronically and as an interactive, page-turning magazine that can be read on screen PTA Magazine provides advertisers with the opportunity to embed links directly to their websites improving the opportunity for readers to immediately access information and services. Adding video to your advert is also an option. As 80% of respondents to the latest member survey feel more committee members are likely to read PTA magazine where this is provided electronically, PTA Magazine as a digital magazine is ideally placed to provide a route to at least 30,000 PTA volunteers - see circulation below.

The decision to provide PTA Magazine in digital format forms part of PTA-UK's continued consideration of its environmental impact.   An electronic format also means PTA-UK is able to provide a text only format to aid accessibility to visually impaired readers. It can be accessed via a range of the most frequently used browsers; and is now available in a tablet accessible version.

Circulation

All named PTA committee members for whom PTA-UK holds an email address will receive their own digital copy of PTA Magazine giving a circulation of approximately 30,000. In addition, recipients will be encouraged to forward and embed the link on their PTA and/or school website and social media pages.

The September and January editions will also be issued to circa 12,000 schools as part of a campaign to increase PTA-UK membership.

PTA-UK will be able to collect comprehensive data on how the PTA Magazine is used in the future - for example, we will be able to provide advertisers with statistics on which pages are the most read and which links are most frequently clicked - allowing us to build a detailed profile of the content that is most popular with members.  This data will inform the development of the magazine, helping make it a better resource to support PTAs and inform the placement of your advertisement to maximise readership and 'clickthroughs'.

Bookings are now being taken and discounts will be applied for series bookings and advertisements placed across the various different mediums.  A 10% discount is available to not-for-profit organisations. For a Media Pack and information on the cost of advertising with us please contact sales, on 01732 375460 or sales@pta.org.uk to discuss your bespoke requirements. 

Other promotional opportunities

We have additional advertising opportunities available via a range of valued member benefits including:

The PTA-UK Suppliers' Directory

Bookings are being taken now for a 12 month online entry. A small administration fee will charged and we would require a reference from a PTA/school or voluntary group that has used your product or service.

pta.org.uk

We now have the opportunity to offer a select number of organisations the opportunity to advertise on our website, which is one of the most highly valued benefits of membership.

PTA-UK members' e-bulletin

This is a single page news letter sent fortnightly during term time to 30,000 PTA volunteers, this communication will provide your business with the chance to regularly promote its services.

Discounts

We can offer special rates if your organisation wishes to cross-promote via a range of PTA-UK benefits. In addition, if you place a series of advertisements in PTA Magazine, discounts will apply.  A 10% discount will be applied to not-for-profit organisations.

For a no obligation discussion and a media pack please contact PTA-UK's Sales on 01732 375460 or sales@pta.org.uk   We will be more than happy to discuss the most appropriate placement for your product / service .


Acceptance of advertisements does not imply recommendation by PTA-UK. PTAs and schools are strongly encouraged to undertake their own independent checks and references as applicable before engaging with any third party organisation.

PTA Magazine

PTA Magazine is the official magazine for PTA-UK members and is sent electronically to over 30,000 PTA volunteers. it is one of our most highly valued member benefits; to ensure you receive your own personal copy make sure you've signed up to use this website. 

This information sheet is a benefit of PTA-UK membership. It is published by PTA-UK for its members. Content in whole or in part may not be produced without the express written permission of PTA-UK. For information please contact PTA-UK on info@pta.org.uk. PTA-UK has made every effort to ensure the content is accurate and correct at the time of publication but some details may be subject to change without notice. PTA-UK will not therefore be held responsible for loss or other liability that may result from actions or decisions taken by a PTA / member, based on the advice given.

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